5 Postscript Alternatives for SMS Marketing

Mara Lam on Dec 21, 2021 7:06:00 AM

SMS marketing helps you connect with more shoppers in less time. But as a growing Shopify store, you need an SMS tool that’s going to maximize both your time and money.

When you shop around for an SMS platform, you need to think about:

What you need: Do you just want to do SMS, or do you need help with other areas of your business?
Pricing: Does the app’s pricing plan make sense? Can you afford it?
How much time it takes: An SMS tool isn’t very helpful if it requires hours of your time every day.

Postscript is a popular option for SMS marketing, but it isn’t the right tool for everyone. Learn how Postscript SMS works, why it might not be a fit for your needs, and some Postscript alternatives to check out.

How Postscript SMS works

Postscript is a popular SMS marketing tool for Shopify stores in the US and Canada. In addition to SMS messages, it allows you to engage with shoppers in one-on-one conversations if needed.

Postscript pricing works on a credit-based system where you pay for how many messages you want to send. For example, if you want to send 50,000 messages a month, your Postscript pricing would be $500/mo. The more messages you send, the cheaper your price per message will be.

The problem with Postscript is that the platform can be a little complicated or bulky for newcomers. The pricing is also expensive for smaller Shopify stores, so plenty of store owners want Postscript alternatives that don’t cost an arm and a leg.

5 Postscript Alternatives

Whether you want more features, cheaper pricing, or a simpler SMS dashboard, you don’t have to settle for Postscript. There are plenty of Postscript alternatives available to give you more SMS firepower. Try these five alternatives to Postscript to see what works best for your business.

Winback

Winback is a Shopify SMS tool that’s specifically designed for abandoned carts. Since eCommerce stores lose $18 billion annually from abandoned carts, this is an expensive problem for your store!

On average, Winback campaigns help Shopify stores recover 34% of their abandoned carts. Plans start at just $59 and come with a free 14-day trial. With month-to-month pricing, you’re free to cancel service anytime, too.

Not in the mood to manage SMS yourself? No worries. Winback offers a VIP Power Up service where we manage your Winback account on your behalf. It’s the perfect way to tap into the power of SMS without any hands-on management.

Attentive

Attentive is an SMS marketing platform that helps eCommerce brands acquire and retain shoppers with SMS. If you want to grow your list and acquire new customers, Attentive’s business intelligence features will help you get there.

It integrates with MailChimp, Shopify, Zendesk, and plenty of other solutions, too, so you can rest assured that all of your solutions will play nicely together.

Attentive is a little coy about its pricing, but most estimates say it starts at $299/mo per company.

Klaviyo

Need more than SMS? Klaviyo is a platform that handles both email and SMS. This is a good option if you don’t want to manage email and SMS on separate platforms.

Klaviyo integrates with most eCommerce platforms, like Shopify, BigCommerce, and Magento. It also includes forms for data collection, audience segmentation, benchmarking, and SMS templates.

Klaviyo’s pricing depends on how many messages you want to send and the number of contacts in your database. If you want to send 4,000 messages a month, for example, your price would be $160.

Podium

Like Klaviyo, Podium does more than SMS marketing campaigns. It offers a little bit of everything, including review sourcing, internal chat tools, video conferencing, and a payment portal. Podium is more of a business management platform, so it’s a better option if you want to consolidate all of your tools into one solution.

Thanks to its conversational automation, Podium allows you to reply and start conversations with subscribers. But if you do need to reply to customers manually, Podium lets you do this as well.

It’s a little difficult to nail down Podium’s pricing because it offers custom pricing for every account. Generally speaking, pricing starts at $99/mo.

Emotive

Emotive is all about capturing the humanity behind the customer experience. It automates customer SMS conversations at scale, allowing you to send messages back that sound as if they’re from a real human—but it’s just the Emotive platform at work.

Of course, Emotive gives you the power to manually reply to SMS messages, too. If that’s too much work, Emotive integrates with Zendesk to help you manage customer conversations more efficiently. Emotive’s plans start at $200/mo, but you can try a 14-day free trial first to make sure it’s a fit.

The Best Alternative to Postscript

Complicated setups and sky-high prices shouldn’t keep you away from SMS marketing. Providers like Postscript won’t be for everyone, so explore a few platforms before committing to one. Try these five Postscript alternatives to find a platform that works with your business.

Of course, you could save a lot of time and just go with Winback from the start. We help Shopify stores recover abandoned carts with the power of SMS. Sign up for a free trial now.