How to Recover Lost Revenue with SMS MarketingMara Lam on Nov 22, 2021 1:56:00 PM Knowing how to do an SMS campaign can revolutionize your business significantly. This is because SMS marketing is a cost-effective, compelling way to reach out to customers. It helps brands engage customers with real human conversations, understand reasons for churn, and achieve higher ROI, among other benefits. SMS marketing is one of the best ways to boost engagement and increase customer retention. According to Tech Jury, SMS has a 98% open rate compared to email’s 20%. Gartner predicts that 80% of customer service organizations will switch from native mobile apps to messaging to deliver a better customer experience.
What is an SMS marketing campaign?SMS marketing is a means of business marketing that involves delivering messages to customers via mass text messaging. SMS marketing is closely related to email marketing. With SMS marketing campaigns, you use text messaging, while in email marketing campaigns, you use email messages. SMS marketing campaigns are an effective way to improve brand outreach. With a well-executed SMS marketing campaign, you can engage customers seamlessly, notifying them of product launches, promotions, and sales. Read on to understand how to track your SMS campaign’s performance!
How to track your SMS campaign performanceThere are various ways on how to track your SMS campaign’s performance. We’ll go through a few below.
Use Google AnalyticsGoogle Analytics provides, by far, the best way to gain visibility into your web activity. As long as you send text messages containing your website’s URLs, you can easily track your SMS campaign’s performance. Google Analytics also lets you learn from mistakes and optimize your SMS marketing campaigns and conversion rates. Google Analytics provides several insights such as:
- Click-through rate
- Number of clicks
- Time spend
- Number of new users
- Keyword statistics
Use reliable SMS campaign toolsThe market is full of handy tools with dozens of features that you can rely on to track the performance of an SMS campaign. It’s essential to choose a tool that can help you track your ROI, personalize messages, segment audiences, and meet your business goals. One such tool is Winback, a unified SMS marketing platform that helps you manage SMS campaigns effectively. It’s ideal for small-to-medium enterprises using Shopify. Winback is perfect for:
- Post-purchase upselling
- Solving browser abandonment
- Recovering abandoned carts
- Improving your ROI proactively
Track metrics and KPIsTo achieve a successful SMS marketing campaign, you need to track the right key performance indicators (KPIs) and metrics. Some of the top metrics and KPIs to measure are: Delivery rate SMS delivery rate is the ratio of delivered texts to the total number of sent texts. A high delivery rate means your messages reach the intended people. Tracking your SMS delivery rate can help you gain a deeper understanding of your contact list. A low delivery rate can mean either of the following:
- Landline numbers in your contact list
- Spams filters
- Carrier errors
- Low-quality networks
Improve your SMS marketing campaign with WinbackThere you have handy ways on how to track your SMS campaign performance. Measuring and analyzing the performance of your SMS marketing campaign is crucial to getting the best out of your investment. The above tips in tandem with a reliable marketing tool will help you improve your marketing campaign. At Winback, we provide the best platform to help you run a successful campaign. Start your free trial or contact us to get started.